B5 Drive synchronizes housing records with online profiles and turns your website traffic into ad audiences — so your mail and your ads reach people who plausibly want what you sell.
Direct mail still works. Broadcast mail to an entire zip code mostly does not. The difference is whether the piece lands with someone who has a reason to care, and that comes down to the quality of the list behind it.
B5 Drive connects housing and property records with online profiles, and separately builds audiences from the people already visiting your website. The result is a targeting layer that makes both physical mail and digital advertising land with far less waste.
In the B5 system, Drive fills the funnel, the Lead Recovery System catches the interest it creates, and your AI agents convert it. Each piece is stronger with the others in place.
Property and household records matched against online profiles, so campaigns can target by the characteristics that actually predict who buys.
The people already visiting your website become a targeted audience you can advertise to, rather than an anonymous statistic.
Mail sent to a tightly-defined list rather than a zip code. Fewer pieces, better response, lower cost per acquisition.
The same audience definitions carried into digital advertising so a household sees a consistent message in more than one place.
Drive brings people to the site. Lead Recovery identifies the businesses among them. Nothing is wasted at the handoff.
New interest arrives at a business that now answers instantly, day or night, instead of one that answers on Monday.
Waste in advertising is rarely about the creative. It is about who saw it. Drive is a targeting layer, and targeting is where the money is won or lost.
Choose based on how aggressively you want to fill the funnel. Ad and mail production costs are separate.
| Tier | Best for | Price |
|---|---|---|
| Core | Single-location businesses testing a targeted mail and digital program for the first time. | $750/mo |
| Pro | Established businesses running consistent campaigns that want broader audience building and more frequent cycles. | $1,250/mo |
| Dominate | Businesses intent on owning their market area, with the widest coverage and the most aggressive cadence. | $2,000/mo |
| Market Domination bundle | B5 Drive Pro plus a full three-agent AI Growth System and ongoing consulting. | $2,497/mo + $7,500 build |
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Tell us your market area and what you sell. We will explain how Drive would target it and what a realistic first campaign looks like.
Ask About B5 Drive